How to turn reviews into posts that work
- Pick short, specific reviews that mention what customers care about: speed, friendliness, the coffee, the view.
- Paste them word for word. Use first name and initial for privacy.
- Post one a week as a square post, and use the story size for a quick share.
- Print the poster for the window or counter: new customers trust what locals say.
- Ask for more reviews while you’re at it, with a free Google review QR code.
Keep it honest (and legal)
- Australia: the ACCC says businesses must not edit reviews to remove negative parts or add positive ones (ACCC: online reviews).
- United States: the FTC’s Consumer Reviews and Testimonials Rule bans fake reviews and testimonials, and businesses can’t claim the reviews they show are all or most of what they get when negative ones were left out (FTC: rule Q&A).
More: use your Google reviews on your website and the Google review calculator.
Quick answers
Can I share my Google reviews on social media?
Yes, sharing genuine reviews from real customers is a common, effective way to market. Copy them word for word, don’t change their meaning, and don’t present a handful of glowing reviews as if they were all you get. Showing first name and initial only is a good privacy habit.
Can I shorten a long review?
Only if the meaning stays exactly the same. Australia’s ACCC says businesses must not edit reviews to remove negative parts or add positive ones, and the US FTC’s rule bans fake or misleading reviews and testimonials. If a review is too long, pick a shorter one instead.
What size are the images?
Square posts are 1080 × 1080 pixels and stories are 1080 × 1920, the standard sizes for Instagram and Facebook. The A4 poster prints at 300 dpi.
Which reviews work best?
Short, specific ones that name what you do well ("fixed our hot water the same afternoon") beat vague five-star praise. Mix them up: one about service, one about quality, one about value.