Free tool · Google

Google Business Profile description generator

Tell it what you do, where and for whom. Get three drafts in your words, then edit with a live 750-character counter and a check against Google’s description rules.

3 drafts, no AI guesswork750-character counterChecks Google’s rules

1 · Your business

2 · What makes you different

3 · Pick a draft, then edit

0 / 750

    Built only from what you type: nothing is invented and nothing is sent anywhere. Paste it into your profile: on Google Search, find your business, choose Edit profile, then Description.

    How to write a good Google Business description

    1. Say what you are and where in the first sentence: "Harbour Street Café is a café in Byron Bay".
    2. List your main services in the words customers type into Google: "blocked drains" beats "drainage solutions".
    3. Say who you help and which areas you cover.
    4. Add what makes you different, but only what’s true: family-owned, licensed, open early, dog friendly.
    5. End with a next step: call, book online or drop in.

    Google’s rules for the description

    More: why your Google Business Profile needs a website, show up in "near me" searches, and the free Google review QR code and review calculator.

    Quick answers

    How long can a Google Business Profile description be?

    Up to 750 characters, including spaces. Most good descriptions use 400 to 750: enough for what you do, where, who for and what makes you different.

    What isn’t allowed in the description?

    Google’s guidelines say no links of any kind, no focus on promotions, prices or sales, nothing irrelevant to your business, and no low-quality content like misspellings, gibberish or gimmicky characters. The checker above flags these.

    Does the description help my ranking?

    Google says local results are based mainly on relevance, distance and popularity. A clear description that uses the words customers search for helps people and Google understand what you do. Reviews, categories and an accurate profile matter too.

    Does this use AI?

    No. It fills tested templates with only the details you type, so it never makes up awards, years or services. You can edit every word before copying.

    Where do I paste it?

    Sign in to the Google Account that manages your profile, search your business name on Google, choose Edit profile, then Description. Changes can take a little while to show.

    Want customers to find you before they walk in?

    Websidyn builds fast, good-looking websites for small businesses, with your hours, photos and reviews, set up to show on Google and in AI answers.

    Book a 20-min chator email hello@websidyn.com